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Valarie Mason
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IBM’s 100 Icons of Progress

100 iconic moments captured graphically to support IBM's centennial celebration. Experience the stories.

Client
IBM

Role
Concept, Design, Production

Award
Bronze Lion in the Design category at the 2012 Cannes Lions International Festival of Creativity

 

© VSA Partners, Inc.

YWCA

An integrated marketing campaign created to increase YWCA brand awareness throughout Chicagoland. “Without the W” puts emphasis on what makes the YWCA so powerful, the ‘W’. By eliminating the letter ‘W’ from iconic Chicago landmarks and neighborhoods, we illustrated the importance and impact women have within our community.

“For 140 years, we’ve helped women better themselves, empowering them to better our city.”  — YWCA

Client
YWCA Metropolitan Chicago

Role
Concept, Design, Production

© VSA Partners, Inc.

Sappi Web Cover Promotion

This promotional kit demonstrates the importance of first impressions through impactful direct mail.

The sample inserts double as educational sales tools and print demos highlighting the strength and versatility of Sappi’s Opus and Somerset web cover offerings.

Client
Sappi North America

Role
Concept, Design, Press Check 

© VSA Partners, Inc.

Google

Le Village

Brand identity for a child-centric co-working space for parents seeking balance and community located in Chicago, IL.

Project details coming soon!

Sappi Holiday Kit

To celebrate the holidays, we created custom paper-driven holiday cheer with Sappi. This end of the year celebration was printed on Sappi’s most luxurious paper, McCoy, and gifted to customers worldwide.

It utilized over 10 print techniques, including gold foil, soft-touch coating, sand varnish and scratch and sniff gingerbread scent.

Client
Sappi North America

Role
Concept, Design, Photoshoot Art Direction, Production, Press Check

Photographer
Greg Shapps

© VSA Partners, Inc.

Mack Trucks Aftermarket

Mack Truck Aftermarket product packaging design, expression system and guidelines for the essential elements of creating a Mack Aftermarket brand experience everywhere.

Client
Mack Trucks

Role
Concept, Design, Guidelines

 

© VSA Partners, Inc.

Cargill

Cargill’s Animated Market Center, located in their corporate headquarters, utilizes a 98" interactive, multi-touch screen experience that allows customers to engage in the vital role Cargill plays in the development of food products from start to finish.

Client
Cargill

Role
Concept, Design, Illustration, User Experience, User Interface

© VSA Partners, Inc.

IBM Think Marketing

IBM hosted a first-of-its-kind conference with CFOs and CIOs from around the world. Discussions were comprised around the future of marketing and technology within a new era of computing and how it is transforming the future. 

Client
IBM

Role
Concept, Design, Production, Install

 

© VSA Partners, Inc.
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Photography by Graham Carlow.

BlockDX

Brand identity for Block DX, a truly decentralized exchange that enables trading freedom for connected blockchain communities.

In a cluttered market, a cohesive visual system positions Block DX as the premier, decentralized exchange in the market.

Client
Blocknet

Role
Concept, Design, Production

 

© VSA Partners, Inc.

IBM THINK Forum

THINK: A Forum on the Future of Leadership was a major event during IBM's Centennial year. IBM brought leaders together from across the globe to discuss the future of leadership and how to make the world work better through building a smarter planet.

Client
IBM

Role
Concept, Design, Production, Install

 

© VSA Partners, Inc.
--
Photography by Graham Carlow.

Logomarks

An assortment of logo designs and explorations.

 

Logos include both personal and © VSA Partners, Inc.

IBM’s 100 Icons of Progress

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YWCA

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Sappi Web Cover Promotion

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Google

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Le Village

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Sappi Holiday Kit

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Mack Trucks Aftermarket

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Cargill

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IBM Think Marketing

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BlockDX

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IBM THINK Forum

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Logomarks

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© 2022 Valarie Mason